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What we do

- Projects

Who we are

- About us

Established in July 2017, Fractal is a Software company , developing tailor made Sale/ Marketing applications that help Enterprises digitalizing operations and data collecting & analyzing. We always try our best to stand out from the crowd of other software developments. Get inspired by client business, strike the best to help them pursuing success is our core mindset


What we do

- Services

We are honored to serve most famous company in several industries:FMCG, Pharmacy, Transportation, Retails & Ecommerce. We focus on DMS solution, Outsourcing – Digital Production and Loyalty System.



DMS is a comprehensive solution to manage the distribution system online by FRACTAL that can be applied to: Manufacturer - Distributor - Agent – Retail


Outsourcing, Digital Production

At Fractal’s Outsourcing Solutions we pride ourselves in being able to provide our clients with products that are customized to their standards.
By following a proven process, Fractal’s Outsourcing Solutions is committed to ensure quality not being compromised by competitive price and cost effective solutions.


Loyalty System

Build customer engagement and loyalty.
F.LOYALTEE is a platform that develops and grows repeat customers. It enables you to identify customers in all own channels, map their journey, engage with them by using an omni-channel strategy, reward loyalty and predict future buying behaviors.

Who we are

- Our members

Lê Anh Tuấn


Bachelor Degree in Mathematics and Information Technology Engineering. 18 years experience of entrepreneur in Tech & Digital marketing. Founder and CEO of Firstcom Digital – Vietnam leading Digital marketing agency. Founder of Fractal – software solution company. Manager of A1digihub – data analytic and ad optimizing startup for SMB. Chief editor of Digital Transformation category of Brandsvietnam.  Mentor at Vietnam Startup Foundation and Investor at many startup about Ecommerce, KOL platform.

Phạm Thị Kim Hoàng

General Director

Hoàng has over 12 years experience in International Business Development, Account Management in Australia, France and Vietnam. She oversees the group new and existing business accounts and all production inside Fractal to ensure the company operations, processes and policies are effective in support of our vision and mission.

Hồ Thạnh Trung

Technical Director

Trung has about 15 years experience in Software Developer. He works with other departmental managers to ensure team’s technological developments align with the company’s goals. His expertise is .NET Framework and Technical Architecture.

Account Team

Account Team is typically responsible for client servicing and client acquisition. The account team has to serve as the direct link between Fractal and the existing client, managing day-to-day affairs and ensuring customer satisfaction.

Development Team

Development Team consists of dedicated professionals who can develop, test, and deploy Feature, or component of the campaign.

Designer Team

They are generally responsible for researching, investigating and evaluating user requirements. They will be designing ideas using various methods and latest technology to design graphic user interface elements, like menus, tabs, forms, and widgets.

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What we talk

- News

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What we do

- Our clients

Since we started out in July 2017, we’ve helped more than 100 clients in providing software solutions.

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